Ep. 3 - Marketing Mix Modeling: Definitive guide to model Facebook Robyn
9.7 هزار بار بازدید -
3 سال پیش
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Facebook Robyn is an open
Facebook Robyn is an open source Marketing Mix Modeling (MMM) library built in R (programming language).
In this video we are going to analyze the code line by line in order to understand exactly how we can use Robyn to create a complete Marketing Mix Modeling project for our business.
Video structure
0:00 Introduction
1:00 Facebook Robyn Imports
4:15 Overview and Load dataset for MMM
12:53 Overview and Load dataset for Prophet
15:07 Facebook Robyn Inputs
36:39 Hyperparameters optimization using Nevergrad
39:49 Facebook Robyn Run and Outputs
42:05 Next episodes
FIND US ON:
Get Started with MMM: https://bit.ly/3C0YEfT
Growth Agency: https://bit.ly/HybridaYT
Linkedin: LinkedIn: gabriele-..
In this video we are going to analyze the code line by line in order to understand exactly how we can use Robyn to create a complete Marketing Mix Modeling project for our business.
Video structure
0:00 Introduction
1:00 Facebook Robyn Imports
4:15 Overview and Load dataset for MMM
12:53 Overview and Load dataset for Prophet
15:07 Facebook Robyn Inputs
36:39 Hyperparameters optimization using Nevergrad
39:49 Facebook Robyn Run and Outputs
42:05 Next episodes
FIND US ON:
Get Started with MMM: https://bit.ly/3C0YEfT
Growth Agency: https://bit.ly/HybridaYT
Linkedin: LinkedIn: gabriele-..
3 سال پیش
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