Episode 6c: Modeling - Contribution & ROI Calculation
8.7 هزار بار بازدید -
3 سال پیش
-
The fundamental output of a
The fundamental output of a Marketing Mix Modeling project is based on the Model. During the Modeling phase, the analytics team needs to dive deeply into the statistical details and specifications to make sure that the overall model is robust and ready to be shared with the stakeholders.
Contribution is the impact that a specific variable has on a KPI or a dependent variable. While ROI is used to measure the efficiency of a specific media or marketing activity. It could also be used to compare the efficiency between different media or marketing activities. Learn how to leverage the relationship between ROI and contribution for better optimization decisions.
Episode 6c outline:
1:51 Contribution Calculation
5:44 The Reference Point
10:07 Aggregated/Grouped Contribution
10:46 Return On Investment
14:26 ROI & Contribution
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📈 Discover our end-to-end Marketing Mix Modeling software to optimize your budgets and maximize ROI!
REQUEST A MASSTER DEMO: https://bit.ly/3p3Kd44
-------------------------------------
🚀 VISIT OUR WEBSITE: https://mass-analytics.com/
-------------------------------------
⭐Follow Us on Social Media:
LINKEDIN: https://bit.ly/3ocHnNY
TIKTOK: https://bit.ly/3GGq8en
FACEBOOK: https://bit.ly/3GFuO49
TWITTER: https://bit.ly/3ofk2Ly
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Contribution is the impact that a specific variable has on a KPI or a dependent variable. While ROI is used to measure the efficiency of a specific media or marketing activity. It could also be used to compare the efficiency between different media or marketing activities. Learn how to leverage the relationship between ROI and contribution for better optimization decisions.
Episode 6c outline:
1:51 Contribution Calculation
5:44 The Reference Point
10:07 Aggregated/Grouped Contribution
10:46 Return On Investment
14:26 ROI & Contribution
-------------------------------------
📈 Discover our end-to-end Marketing Mix Modeling software to optimize your budgets and maximize ROI!
REQUEST A MASSTER DEMO: https://bit.ly/3p3Kd44
-------------------------------------
🚀 VISIT OUR WEBSITE: https://mass-analytics.com/
-------------------------------------
⭐Follow Us on Social Media:
LINKEDIN: https://bit.ly/3ocHnNY
TIKTOK: https://bit.ly/3GGq8en
FACEBOOK: https://bit.ly/3GFuO49
TWITTER: https://bit.ly/3ofk2Ly
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3 سال پیش
در تاریخ 1400/07/06 منتشر شده
است.
8,776
بـار بازدید شده