Attribution modeling (MTA) vs media mix modeling (MMM). Whats the difference?
1 هزار بار بازدید -
8 ماه پیش
-
In this video Enes and
In this video Enes and Matthias will explain two different approaches to marketing measurement and how they differ:
- Attribution modeling
- Media mix modeling
00:22 What is multi-touch attribution (MTA)?
05:36 What is media mix modeling (MMM)?
10:03 Unified marketing measurement (UMM)
- Attribution modeling
- Media mix modeling
00:22 What is multi-touch attribution (MTA)?
05:36 What is media mix modeling (MMM)?
10:03 Unified marketing measurement (UMM)
8 ماه پیش
در تاریخ 1402/09/03 منتشر شده
است.
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بـار بازدید شده