A walkthrough of Google’s LightweightMMM with Michael Taylor, Co-Founder at Vexpower

Mobile marketers have been in the dark during the past couple of months over the measurement mess in iOS.

While MMMs have been around for a while, there has been increasing interest in adapting them to mobile apps.
Recently, Facebook released their open source code Robyn to build MMMs, which we talked about a few episodes ago -  today’s episode focuses on Google’s LightweightMMM library.

In this video, Michael Taylor, Co-Founder at Vexpower walks us through Google’s LightweightMMM, and how it works.

You should also check out his discussion with Shamanth regarding the various MMMs that are in the market and how Facebook & Google each have their own models.

Check out the full transcript and show notes here:

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