Pilot Tutorial: Marketing Mix Modeling using Python

How can I do a Marketing Mix Modeling using python?

This is the most common question we’ve received in the past monthsAfter the series:

- MMM using Python
- MMM using Facebook Robyn (with R)
- The Theory behind MMMI introduce to you:

“Pilot Tutorial: Marketing Mix Modeling using Python”

It’s a test episode to check if this format can be useful to our viewers.

In the episode I dive in into:
- Data exploration
- Feature Selection
- Modeling

Here you can find every code written
Dataset & Notebook: https://bit.ly/39oA5Q0

Structure of the episode:

0:00 Intro
2:00 Import libraries
3:52 Import dataset with pandas
5:35 Exploration analysis
9:15 OLS analysis
15:00 Train Test Split
16:00 Modeling with LinearRegression
22:00 Post Modeling Analysis
27:00 End Notes

Find us on:
Cassandra MMM Service: https://bit.ly/cassandraapp
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