Business Level Strategies Explained With Examples || Strategic Management Series

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Business level strategies are take by business level managers to create a competitive advantage for the organization and add value to the customers.

There are five types of business level strategies explained in this video.

Cost leadership (a.k.a. broad low cost strategy); Differentiation (a.k.a. Broad Differentiation); focused low cost strategy, focused differentiation strategy, and integrated low cost differentiation strategy.

You will also get to know about the efficiency frontier of the business level strategies.



Textbook links, If you want to learn more about the entire subject [Affiliate - If you buy from this link, I will get a small commission]

Strategic Management - https://amzn.to/3dPj9QP

Strategic Management Theory - https://amzn.to/3o92lsG


Zero To One (Not a Textbook, but business students will learn a lot from this small book) - https://amzn.to/2TcE1Il


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