General Electric's Stoplight Matrix / What is the purpose of the GE matrix? Explained with examples.

Business School of IR
Business School of IR
14.1 هزار بار بازدید - 3 سال پیش - The GE matrix was developed
The GE matrix was developed by Mckinsey and Company consultancy group in the 1970s. The nine-cell grid measures business unit strength against industry attractiveness and this is the key difference. Whereas BCG is limited to products, business units can be products, whole product lines, a service or even a brand.

#GEMatrix #BusinessSchoolofIR
3 سال پیش در تاریخ 1400/05/25 منتشر شده است.
14,108 بـار بازدید شده
... بیشتر