The Ansoff Matrix Explained with Example

In this video, we're looking the Ansoff Matrix, also known as the Product/Market Expansion Grid, the Product-Market Matrix, and the Corporate Ansoff Matrix.

Topics we'll cover include:

- High-level explanation of the matrix.
- A deep dive into each quadrant of the matrix.
- An Ansoff Matrix Example.
- Advantages and Disadvantages.

To learn more, and download an Ansoff Matrix Template you can read our companion article to this video here:
https://hi.switchy.io/6v8q

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