The BCG model explained

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In this webinar I explain the BCG (Boston Consultancy Group) matrix. I explain how to use it, fill it in, calculate relative market share and the pro's and con's of the model.

In 2014 The Boston Consultancy Group came up with a revised model of the original model which was invented in 1968. You find details of this model here: https://www.bcgperspectives.com/conte...

If you have any suggestions for other models which you would like to have explained, please leave them in the comment section below.

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