The Blue Ocean Strategy explained

This video explains the Blue Ocean Strategy of W. Chan Kim and Renée Mauborgne. The strategy is one of the 5 strategies which you can use in your 'step 5' of stateguc marketing planning (see my other video for an explaination of these steps).

This video is a part of the series of marketing models which I explain. You can find a list of all the previous video's I've made underneath.

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- 6 steps of marketing planning: 6 steps of marketing planning
- Michael Porter's Generic Strategies explained: Generic Strategies Porter explained
- Treacy & Wiersema's Value strategies explained: Treacy & Wiersema's Value strategies ...
- Ansoff's growth matrix explained: Ansoff growth strategies explained
- The Value Chain of Porter explained: Value Chain of Porter explained
- Michael Porter's 5 Forces model explained: Michael Porter's 5 Forces model expla...
- The BCG Model explained: The BCG model explained
- 7S model of McKinsey: 7S Model of McKinsey explained
- SWOT Analysis explained: SWOT analysis explained
- Abell's Business Definition explained: Abell's business definition explained
- MABA Portfolio analysis explained: The MABA Analysis/GE Matrix explained

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