SWOT analysis explained

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This Webinar explains how the SWOT analysis and SWOT confrontation matrix work in practice. The SWOT analysis is a really usefull model for strategic planning.

Please also look at my other strategic marketing models for an in depth understanding:

6 Steps of marketing planning: 6 steps of marketing planning
Michael Porter's Generic Strategies explained: Generic Strategies Porter explained
Treacy & Wiersema's Value strategies explained: Treacy & Wiersema's Value strategies ...
The Value Chain of Porter explained: Value Chain of Porter explained
Abell's business definition explained: Video
Michael Porter's 5 Forces model explained: Michael Porter's 5 Forces model expla...
The BCG Model explained: The BCG model explained
7S model of McKinsey: 7S Model of McKinsey explained

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