How to Calculate Customer Lifetime Value for your Ecommerce Store (& Shopify)
7.2 هزار بار بازدید -
4 سال پیش
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Do you want know how
Do you want know how to calculate the Customer Lifetime Value for your Ecommerce store? This video will show you the quickest and easiest method to measure CLV, and you will learn strategies to increase customer lifetime value.
📅 Let us grow your Google Ads account for you. Book a free strategy session with Sam here: https://keycommerce.com/strategy-sess...
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Customer Lifetime Value (CLV) is one of the most important metrics that will help you determine your Ecommerce business’ present and future success. Many Ecom store owners often overlook this very important factor that can accurately tell how much your customers are really worth.
In this video, I will show you the easiest method to calculate customer lifetime value for your Ecommerce store as well as the average purchases per customer, and why you should start measuring these metrics. Calculating customer lifetime value will give you significant insight into how much money you should spend to acquire your customers, because it will tell you how much value they will bring to your Ecommerce and Shopify store in the long run. This video will show you why you should understand your store's CLV, how to calculate it and how you can increase to increase conversions.
But you should not stop there. After knowing the value of your customers to you store, the next step is to perform results-driven steps that will increase customer lifetime value. The trick is to increase (1) the size of the order when someone buys from you and (2) the number of times that someone buys from you. How? Watch this video now!
📕 Click here to read my in-depth blog post about Customer Lifetime Value: https://keycommerce.com/how-to-calcul...
🔗 Here’s the video on Average Order Value that I recommend in this video: Video
🔗 Google Sheets Formula:
UNIQUE FORMULA: =unique(Sheet Name!Column:Column), for example =unique(Sheet1!B:B)
The unique formula will allow you to get the unique list of customer emails (this filters out recurring customers in the list)
COUNTIF: =countif(range, criterion), for example =countif(Sheet1!B:B, D2)
Use this formula to look for how many times their email is in the list of orders
SUMIF: =sumif(range, criterion, [sum range]), for example =sumif(Sheet1!B:B, D2, Sheet1!L:L)
Use this formula to sum the total value of the orders if the email is in the list of orders.
🕘 Timestamps:
0:00 Intro
0:36 How to download export all orders from Shopify
1:16 Copy/drag the CSV to Google sheets
1:40 How to calculate CLV
4:13 To calculate the Average Customer Lifetime Value of your Store
4:26 To calculate the Average Purchases Per Customer
5:10 How to Increase Customer Lifetime Value
5:45 How to increase Average Order Value
6:00 Free Shipping Threshold
6:27 Discount Over Spend Threshold
7:05 Bundle Deals
7:09 Cross Sells and Upsells
8:30 How to Increase Repeat Order
8:58 Provide Good Value to Your Customers
9:27 Sell Products that People Keep Buying
10:25 Retarget Past Customers
11:11 Build a Brand and a Following
🎬 Watch my most recent videos:
How to Fix Disapproved Products in Go...
My popular videos:
🎥 Ecommerce Google Ads Audit - Shopify ...
🎥 How to Fix Disapproved Products in Go...
🎫 Try Shopify for FREE (14 Days Trial): https://keycommerce.com/shopify-14-da...
✅ For tips and tricks on growing your Ecommerce store remotely make sure to subscribe: https://bit.ly/2AkJ3Mq
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📝 Key Commerce Blog - https://keycommerce.com/blog
👥 Facebook: @MrSamBaldwin
🐦 Twitter: @MrSamBaldwin
📸 Instagram: @keycommerce_
#CustomerLifetimeValue, #CalculateCustomerLifetimeValue, #MrSamBaldwin
📅 Let us grow your Google Ads account for you. Book a free strategy session with Sam here: https://keycommerce.com/strategy-sess...
🔴 Subscribe for more tips just like this: https://bit.ly/2AkJ3Mq
Customer Lifetime Value (CLV) is one of the most important metrics that will help you determine your Ecommerce business’ present and future success. Many Ecom store owners often overlook this very important factor that can accurately tell how much your customers are really worth.
In this video, I will show you the easiest method to calculate customer lifetime value for your Ecommerce store as well as the average purchases per customer, and why you should start measuring these metrics. Calculating customer lifetime value will give you significant insight into how much money you should spend to acquire your customers, because it will tell you how much value they will bring to your Ecommerce and Shopify store in the long run. This video will show you why you should understand your store's CLV, how to calculate it and how you can increase to increase conversions.
But you should not stop there. After knowing the value of your customers to you store, the next step is to perform results-driven steps that will increase customer lifetime value. The trick is to increase (1) the size of the order when someone buys from you and (2) the number of times that someone buys from you. How? Watch this video now!
📕 Click here to read my in-depth blog post about Customer Lifetime Value: https://keycommerce.com/how-to-calcul...
🔗 Here’s the video on Average Order Value that I recommend in this video: Video
🔗 Google Sheets Formula:
UNIQUE FORMULA: =unique(Sheet Name!Column:Column), for example =unique(Sheet1!B:B)
The unique formula will allow you to get the unique list of customer emails (this filters out recurring customers in the list)
COUNTIF: =countif(range, criterion), for example =countif(Sheet1!B:B, D2)
Use this formula to look for how many times their email is in the list of orders
SUMIF: =sumif(range, criterion, [sum range]), for example =sumif(Sheet1!B:B, D2, Sheet1!L:L)
Use this formula to sum the total value of the orders if the email is in the list of orders.
🕘 Timestamps:
0:00 Intro
0:36 How to download export all orders from Shopify
1:16 Copy/drag the CSV to Google sheets
1:40 How to calculate CLV
4:13 To calculate the Average Customer Lifetime Value of your Store
4:26 To calculate the Average Purchases Per Customer
5:10 How to Increase Customer Lifetime Value
5:45 How to increase Average Order Value
6:00 Free Shipping Threshold
6:27 Discount Over Spend Threshold
7:05 Bundle Deals
7:09 Cross Sells and Upsells
8:30 How to Increase Repeat Order
8:58 Provide Good Value to Your Customers
9:27 Sell Products that People Keep Buying
10:25 Retarget Past Customers
11:11 Build a Brand and a Following
🎬 Watch my most recent videos:
How to Fix Disapproved Products in Go...
My popular videos:
🎥 Ecommerce Google Ads Audit - Shopify ...
🎥 How to Fix Disapproved Products in Go...
🎫 Try Shopify for FREE (14 Days Trial): https://keycommerce.com/shopify-14-da...
✅ For tips and tricks on growing your Ecommerce store remotely make sure to subscribe: https://bit.ly/2AkJ3Mq
📝 Key Commerce Blog - https://keycommerce.com/blog
👥 Facebook: @MrSamBaldwin
🐦 Twitter: @MrSamBaldwin
📸 Instagram: @keycommerce_
#CustomerLifetimeValue, #CalculateCustomerLifetimeValue, #MrSamBaldwin
4 سال پیش
در تاریخ 1399/03/13 منتشر شده
است.
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