How to calculate Customer Lifetime Value in Marketing
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7 سال پیش
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I discuss the importance of
I discuss the importance of customer lifetime value to the success of a firm then show how to calculate CLV with the simplest formula. Please subscribe and like and share this video if you enjoyed it. I plan to post a more complex example including net present value calculations and some Excel work in the future.
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Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from a range of marketing professions from social media managers to chief marketing officers. Scott also provides tips and secrets for using LinkedIn and building your personal brand.
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7 سال پیش
در تاریخ 1396/11/09 منتشر شده
است.
78,073
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