What is Customer Lifetime Value (CLV) and How to Calculate it | Definition and Formula

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We are Moment, and today we'll explain what customer lifetime value is and how to calculate it.

0:00 Intro
0:30 Customer lifetime value explained
0:57 Why CLV is important
1:44 Calculate the customer lifetime value
2:15 The numbers you'll need
2:22 Average purchase value formula
2:34 Average purchase rate formula
2:47 Average Customer Lifespan Formula
2:57 Customer Value formula
3:08 Customer lifetime value formula

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