Customer Segmentation by RFM method | Tableau & Excel | Marketing Analytics | Technology Trainer
19 هزار بار بازدید -
4 سال پیش
-
Customer Segmentation by RFM method
Customer Segmentation by RFM method | Tableau & Excel | Marketing Analytics | Technology Trainer
A very simple way to segment customers based on their different attributes like:
Recency: When did the customer did a transaction last.
Frequency: How many times did the customer visited & purchased.
Monetary: Total amount spent by the customer till date.
Tools used: Excel & Tableau
#tableau #r #customersegmentation #rfm #marketing #marketinganalytics #datascience #dataanalytics #machinelearning #ml #ai
A very simple way to segment customers based on their different attributes like:
Recency: When did the customer did a transaction last.
Frequency: How many times did the customer visited & purchased.
Monetary: Total amount spent by the customer till date.
Tools used: Excel & Tableau
#tableau #r #customersegmentation #rfm #marketing #marketinganalytics #datascience #dataanalytics #machinelearning #ml #ai
4 سال پیش
در تاریخ 1399/06/04 منتشر شده
است.
19,004
بـار بازدید شده