CH 17 | PART - 20 || MARKETING COMMUNICATIONS BUDGET AND ITS METHOD || PHILIP KOTLER || IBPS EXAM

#HERE IN THIS VIDEO WE WILL DISCUSS THE CHAPTER 17 OF MARKETING  FROM PHILIP KOTLER .

COMPLETE MARKETING FROM PHILIP KOTLER BOOK LINK :-
Marketing (Philip Kotler) || CH- 1 (P...

##TOPICS COVERED IN THIS VIDEO ARE##

- WHAT IS TOTAL MARKETING COMMUNICATION BUDGET
- HOW MARKETING COMMUNICATION BUDGET IS ESTABLISHED
- HOW COMPANIES SET THEIR COMMUNICATION BUDGETS
- METHODS OF SETTING MARKETING COMMUNICATION BUDGETS :-
         1. AFFORDABLE METHOD
         2.  PERCENTAGE OF SALES METHOD
         3. COMPETITIVE - PARITY METHOD
         4. OBJECTIVE - AND - TASK METHOD




- PROCESS OF DEVELOPING EFFECTIVE COMMUNICATIONS :-
  1. IDENTIFY THE TARGET AUDIENCE
  2. DETERMINE COMMUNICATIONS OBJECTIVES
  3. DESIGN THE COMMUNICATIONS
  4. SELECT COMMUNICATIONS CHANNEL
  5. ESTABLISH TOTAL MARKETING COMMUNICATIONS BUDGET
  6. SELECTING COMMUNICATION MIX
  7. MEASURE RESULTS
  8. MANAGE INTEGRATED MARKETING COMMUNICATIONS



COMPLETE MARKETING FROM PHILIP KOTLER BOOK LINK :-
Marketing (Philip Kotler) || CH- 1 (P...


BEST STRATEGY TO COMPLETE PHILIP KOTLER BOOK LINK :-
MARKETING MANAGEMENT BOOK BY PHILIP K...

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