CH 17 | PART - 10 || HIERARCHY OF EFFECTS MODEL WITH EG. || PHILIP KOTLER || IBPS SO MARKETING EXAM
3.9 هزار بار بازدید -
2 سال پیش
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#HERE IN
#HERE IN THIS VIDEO WE WILL DISCUSS THE CHAPTER 17 OF MARKETING FROM PHILIP KOTLER . TOPICS COVERED IN THIS VIDEO ARE:-
- MICRO MODEL OF CONSUMER RESPONSES
- CONSUMER RESPONSES TO MARKETING COMMUNICATIONS
- STAGES THROUGH WHICH CONSUMER PASSES WHEN RECEIVES COMMUNICATIONS :- COGNITIVE STAGES , AFFECTIVE STAGES , BEHAVIOURAL STAGES
- FOUR CLASSIC RESPONSE HIERARCHY MODELS :-
1.AIDA MODEL OF COMMUNICATIONS
2.HIERARCHY OF EFFECTS MODEL OF COMMUNICATIONS
3.INNOVATION -ADOPTION MODEL OF COMMUNICATIONS
4.COMMUNICATIONS MODEL
- EXPLAINED HIERARCHY OF EFFECTS MODEL IN DETAIL WITH EXAMPLE
- HIERARCHY OF EFFECTS MODEL :- AWARENESS
|
KNOWLEDGE
|
LIKING
|
PREFERENCE
|
CONVICTION
|
PURCHASE
COMPLETE MARKETING FROM PHILIP KOTLER BOOK LINK :-
Marketing (Philip Kotler) || CH- 1 (P...
BEST STRATEGY TO COMPLETE PHILIP KOTLER BOOK LINK :-
MARKETING MANAGEMENT BOOK BY PHILIP K...
- MICRO MODEL OF CONSUMER RESPONSES
- CONSUMER RESPONSES TO MARKETING COMMUNICATIONS
- STAGES THROUGH WHICH CONSUMER PASSES WHEN RECEIVES COMMUNICATIONS :- COGNITIVE STAGES , AFFECTIVE STAGES , BEHAVIOURAL STAGES
- FOUR CLASSIC RESPONSE HIERARCHY MODELS :-
1.AIDA MODEL OF COMMUNICATIONS
2.HIERARCHY OF EFFECTS MODEL OF COMMUNICATIONS
3.INNOVATION -ADOPTION MODEL OF COMMUNICATIONS
4.COMMUNICATIONS MODEL
- EXPLAINED HIERARCHY OF EFFECTS MODEL IN DETAIL WITH EXAMPLE
- HIERARCHY OF EFFECTS MODEL :- AWARENESS
|
KNOWLEDGE
|
LIKING
|
PREFERENCE
|
CONVICTION
|
PURCHASE
COMPLETE MARKETING FROM PHILIP KOTLER BOOK LINK :-
Marketing (Philip Kotler) || CH- 1 (P...
BEST STRATEGY TO COMPLETE PHILIP KOTLER BOOK LINK :-
MARKETING MANAGEMENT BOOK BY PHILIP K...
2 سال پیش
در تاریخ 1401/04/06 منتشر شده
است.
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