CH 17 | PART - 10 || HIERARCHY OF EFFECTS MODEL WITH EG. || PHILIP KOTLER || IBPS SO MARKETING EXAM

Deesha Classes
Deesha Classes
3.9 هزار بار بازدید - 2 سال پیش - #HERE IN
#HERE IN THIS VIDEO WE WILL DISCUSS THE CHAPTER 17 OF MARKETING  FROM PHILIP KOTLER . TOPICS COVERED IN THIS VIDEO ARE:-

- MICRO MODEL OF CONSUMER RESPONSES
- CONSUMER  RESPONSES TO MARKETING COMMUNICATIONS
- STAGES THROUGH WHICH CONSUMER PASSES WHEN RECEIVES         COMMUNICATIONS :- COGNITIVE STAGES , AFFECTIVE STAGES , BEHAVIOURAL STAGES
- FOUR CLASSIC RESPONSE HIERARCHY MODELS :-
   1.AIDA MODEL OF COMMUNICATIONS
   2.HIERARCHY OF EFFECTS MODEL OF COMMUNICATIONS
   3.INNOVATION -ADOPTION MODEL OF COMMUNICATIONS
   4.COMMUNICATIONS MODEL
- EXPLAINED HIERARCHY OF EFFECTS MODEL IN DETAIL WITH EXAMPLE
- HIERARCHY OF EFFECTS MODEL :- AWARENESS
                                                                            |
                                                                 KNOWLEDGE
                                                                            |
                                                                      LIKING
                                                                            |
                                                                  PREFERENCE
                                                                            |
                                                                  CONVICTION
                                                                            |
                                                                  PURCHASE





COMPLETE MARKETING FROM PHILIP KOTLER BOOK LINK :-
Marketing (Philip Kotler) || CH- 1 (P...


BEST STRATEGY TO COMPLETE PHILIP KOTLER BOOK LINK :-
MARKETING MANAGEMENT BOOK BY PHILIP K...
2 سال پیش در تاریخ 1401/04/06 منتشر شده است.
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