IMC - INTEGRATED MARKETING COMMUNICATIONS IN HINDI | Concept, Tools & Trends| Marketing Management

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MARKETING MANAGEMENT LECTURE IN HINDI

( A VIDEO ON Tools and Recent/Emerging Trends of IMC Integrated Marketing Communications )


This video consists of the following:

1. Concept of IMC in Hindi (Integrated Marketing Communications) (With Examples)

2. Example of Integrated Communication

3. Tools / Components of Integrated Marketing Communications (IMC):
    i. Advertising
    ii. Sales promotion
    iii. Personal Selling
    iv. Public Relations
    v. Direct Marketing
    vi. Events and Experiences
    vii. Social Media Marketing
    viii. Mobile Marketing

4. Recent / Emerging Trends in IMC (Integrated Marketing Communications):
    i. Social Media Platforms
    ii. Video Channels
    iii. Live chat
    iv. Text Messages and WhatsApp
    v. Addressable Advertising
    vi. Voice search is gaining traction


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