Nielsen Part 2 - Numeric Distribution (ND), Weighted Distribution (WD), Share Amongst Handlers (SAH)
3.4 هزار بار بازدید -
2 سال پیش
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Link to watch Nielsen Part
Link to watch Nielsen Part 1-
Nielsen Part 1 - Why FMCG need Nielse...
Nielsen provides extremely crucial Key Performance Indicators (KPIs) and Metrics to the clients who subscribe to Nielsen data. These KPIs include Market Share by Value, Market Share by Volume, Numeric Distribution (ND), Weighted Distribution (WD), Share Amongst Handlers (SAH) and Distribution Quality Index (DQI). In this video we will understand these Nielsen Metrics in depth and see what is their relevance.
In this video you will learn-
1. What is Market Share (Value & Volume) and how is it calculate
2. What is Numeric Distribution (ND) and how is it calculate
3. What is Weighted Distribution (WD) and how is it calculate
4. What is Share Amongst Handlers (SAH) and how is it calculate
5. What is Distribution Quality Index (DQI) and how is it calculate
▬Contents of this video▬
00:00 Introduction
01:29 Market Share by Value and Volume
03:28 Numeric Distribution (ND)
06:27 Weighted Distribution (WD)
08:56 Distribution Quality Index
09:26 Share Amongst Handlers (SAH)
08:43 Nielsen Sales Tracking Process
11:08 Next Video
Important Disclaimer: We are a free YouTube channel, aimed at adding practical value to the MBA students in India with the pure intent to keep students & professionals updated with real life sales & marketing. We mean no harm to any brand. If any brand feels that we have used their name in wrong manner, kindly write us on [email protected].
#NumericDistribution #WeightedDistribution #ShareAmongstHandlers #SAH #ND #WD #DistributionQualityIndex #Nielsen #MarketShare #DirectCoverage #IndirectCoverage #pipelinestock #generaltrade #Marketin #FMCGSales #SalesTraining #SalesandMarketing #FMCGSales #FMCGSalesandMarketing #Beyond4Ps #B4P
Nielsen Part 1 - Why FMCG need Nielse...
Nielsen provides extremely crucial Key Performance Indicators (KPIs) and Metrics to the clients who subscribe to Nielsen data. These KPIs include Market Share by Value, Market Share by Volume, Numeric Distribution (ND), Weighted Distribution (WD), Share Amongst Handlers (SAH) and Distribution Quality Index (DQI). In this video we will understand these Nielsen Metrics in depth and see what is their relevance.
In this video you will learn-
1. What is Market Share (Value & Volume) and how is it calculate
2. What is Numeric Distribution (ND) and how is it calculate
3. What is Weighted Distribution (WD) and how is it calculate
4. What is Share Amongst Handlers (SAH) and how is it calculate
5. What is Distribution Quality Index (DQI) and how is it calculate
▬Contents of this video▬
00:00 Introduction
01:29 Market Share by Value and Volume
03:28 Numeric Distribution (ND)
06:27 Weighted Distribution (WD)
08:56 Distribution Quality Index
09:26 Share Amongst Handlers (SAH)
08:43 Nielsen Sales Tracking Process
11:08 Next Video
Important Disclaimer: We are a free YouTube channel, aimed at adding practical value to the MBA students in India with the pure intent to keep students & professionals updated with real life sales & marketing. We mean no harm to any brand. If any brand feels that we have used their name in wrong manner, kindly write us on [email protected].
#NumericDistribution #WeightedDistribution #ShareAmongstHandlers #SAH #ND #WD #DistributionQualityIndex #Nielsen #MarketShare #DirectCoverage #IndirectCoverage #pipelinestock #generaltrade #Marketin #FMCGSales #SalesTraining #SalesandMarketing #FMCGSales #FMCGSalesandMarketing #Beyond4Ps #B4P
2 سال پیش
در تاریخ 1401/04/10 منتشر شده
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