90% FMCG Sales वालों को Numeric Distribution and Weighted Distribution नहीं पता होता है |

90% FMCG Sales वालों को Numeric Distribution and Weighted Distribution नहीं पता होता है |
Numeric Distribution
weighted Distribution
Numeric Distribution kaise calculate karte hai
Numeric Distribution kisse kahte hai
Numeric Distribution percentage kaise nikalte hai
Numeric Distribution percentage calculation formula
Numeric Distribution kise kahte hai
weighted Distribution kise kahte hai
weighted Distribution percentage kaise calculate karte hai
weighted Distribution percentage calculate karne k formula kya hai
weighted Distribution percentage kaise nikalte hai
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In the FMCG (Fast Moving Consumer Goods) industry, numeric and weighted distribution are important metrics to measure the reach and penetration of products in the market. These metrics help companies understand how widely their products are distributed and the relative importance of different distribution points. Here are explanations and formulas for both numeric and weighted distribution:

Numeric Distribution:

Definition: Numeric distribution measures the percentage of retail outlets or locations where a product is available out of the total number of retail outlets in a given market or region.

Formula: Numeric Distribution (%) = (Number of Outlets Carrying the Product / Total Number of Retail Outlets) x 100

Example: Let's say there are 500 retail outlets in a city, and a particular FMCG product is available in 300 of them. The numeric distribution for this product in that city would be (300 / 500) x 100 = 60%.

Weighted Distribution:

Definition: Weighted distribution takes into account the importance or significance of each retail outlet based on factors like sales volume, foot traffic, or other relevant metrics. It assigns a weight to each outlet and calculates distribution based on these weights.

Formula: Weighted Distribution (%) = (Sum of Weights for Outlets Carrying the Product / Total Sum of Weights for All Retail Outlets) x 100

Example: Suppose you have three types of retail outlets in a region: small stores, medium-sized supermarkets, and large hypermarkets. You assign weights of 1, 2, and 3, respectively, to each outlet type based on their importance. If your product is available in 20 small stores, 15 medium-sized supermarkets, and 10 large hypermarkets, the weighted distribution would be calculated as follows:

Weighted Distribution (%) = [(20x1) + (15x2) + (10x3)] / [(20x1) + (15x2) + (10x3)] = (20 + 30 + 30) / (20 + 30 + 30) = 80%

In summary, numeric distribution measures the presence of a product across all retail outlets equally, while weighted distribution considers the importance of different outlets. Both metrics are crucial for FMCG companies to evaluate their market reach and make informed decisions about distribution strategies.