What is Marketing Mix Modeling (MMM)

Welcome to this video on Marketing Mix Modeling (MMM)!

In this tutorial, we'll be diving into the world of marketing analytics and discussing how you can use Marketing Mix Modeling (MMM) to optimize your marketing spend and improve your ROI.

MMM is a statistical approach that helps companies understand the impact of different marketing tactics on sales and how to allocate their marketing budget most effectively.

Whether you're a marketer, data analyst, or just interested in learning more about marketing analytics, this video is for you. So sit back, relax, and let's dive into the world of Marketing Mix Modeling!

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