Marketing Mix 4Ps | Principles of Marketing

The Marketing mix, the 4ps of marketing - product, price, place, promotion explained.
A marketing mix is a combination of elements that make up a product's or service's marketing plan. The four major elements are PRODUCT, PRICE, PLACE, and PROMOTION. Segmentation, targeting, differentiation, and positioning in the mind of the customers of your brand.

This is the key ingredient when you want to start to learn marketing. The product creates value, the price captures value, the place delivers value, and the promotion communicates value. Marketing managers should concentrate on these variables and tailor them to the target market they’ve chosen to pursue. This lesson on Marketing strategy introduces the concept of the Marketing Mix and the 4 P's of marketing.

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Timestamps:
00:00 Intro
0:49 Marketing Strategy
2:15 The Marketing Mix
3:27 Customer Driven Marketing Strategy
3:59 Market Segmentation
7:49 Positioning
10:50 The 4Ps
15:54 The 4Ps
16:48 Market Analysis
18:27 SWOT Analysis

The Marketing Mix is composed of the following steps:
● Market Segmentation, Market Targeting, Differentiation and Positioning
● Marketing 4ps (Price, product, place, promotion)
● The processes of Marketing Analysis, marketing planning, marketing implementation, and marketing control
● All these layers, influence and are influenced by the suppliers, public, competitors, and market intermediaries

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