The Marketing Mix and the 4Ps of Marketing

To learn more about the Marketing Mix, see the article at https://www.mindtools.com/marketing-m...

If you're building a marketing campaign for your product, you'll want to prime its entry into the marketplace, so it has the best possible chance of success.

To achieve this, there are some questions that you'll need to ask yourself first.

The 4Ps of marketing takes the guesswork out of product placement and prompts you to ask the right questions at the right time, so you can define your marketing options and optimize its impact on your target market.

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