Brands Shush Their Loud and Proud Campaigns | What's New?

Brands are continuing to support Pride month. Yet, fewer seem to be waving rainbow-hued promotional flags over their efforts — perhaps to avoid politicized controversy. While influencers are decrying the loss of Pride marketing partnerships, Robert Rose sees the shift as a positive: When brands jump off the performative bandwagon, it leaves more space for authentic LGBTQIA+ voices to be heard.

📣So what do you think? Are brands intentionally hiding their support, or are they staying out of the spotlight so the Pride movement can shine more brightly? Let us know in the comments.  

👀 Related: Take a Marketing Message Lesson From Sesame Street This Pride
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⭐️Sources: https://adage.com/article/marketing-n...
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https://www.modernretail.co/marketing...