#CMWorld 2023 - Using Data-Inspired Content Pillars | Brian Piper

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In today's fast-paced digital landscape, content marketers often fall into the trap of producing copious amounts of content, hoping to strike gold with a few high-performing pieces.

In this clip from Content Marketing World 2023, speaker Brian Piper, Director of Content Strategy and Assessment, University of Rochester, shares a data-inspired methodology that focuses on utilizing data to identify the right key performance indicators (KPIs) that truly demonstrate the effectiveness of content marketing efforts against strategic initiatives

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