How to Build Rapport with Customers | 5 Actionable Tips to Build Trust

Grow with Will - SEO, Sales & Entrepreneurship
Grow with Will - SEO, Sales & Entrepreneurship
2.9 هزار بار بازدید - 4 سال پیش - Are you struggling with finding
Are you struggling with finding ways to build meaningful rapport with your customers? Do you want to learn how to build rapport with your customers? In this video, I'm going to go over five actual ways that you can start to build trust and rapport with your customers.

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0:00 - Introduction to How to Build Rapport with Customers

1:23 - Cut this one thing out of your sales

There are some people that are super high energy and if that's you, by all means, you do you. But for people that aren't super high energy, just naturally, it's something in which you have to cut the sales mode.

What I found was that, by cutting the sales mode and being real with my customers, they gained much more trust in me. And as a result, whether they are going to buy from me today or a few years from now, that trust remained in place throughout the nature of our relationship.

1:49 - Target your conversations to be this percentage of them to you talking

You should aim to have your prospects talking 60% of the time versus 40% of you talking.

Whenever I was training my teams, I actually took this concept even further. And I told my team to aim for 70/30. Oftentimes when we're actually in the heat of the moment, we'll end up talking even more. And so, it ends up being closer to 60/40.

The important takeaway here is to prioritize your client first versus pushing your particular agenda in any sales conversation.

Ultimately, customers and prospects only care about their problems. They don't really care all that much about your company. And so, you have to put them first and foremost and then reap the benefits from giving them value as a customer.

2:37 - Recognize the timing to do this vs. that

You need to understand how your clients like to operate. Sometimes your clients are going to want to take the lead whereas in other times they're going to you to take the lead.

An analogy I can share is, sometimes you got to be Scottie Pippen with MJ, and then sometimes you got to be Scottie Pippen without MJ. Know which lane you have to be in, and then either lead the way or get out of the way.

3:37 - Show this particular trait to your prospect to win more

There's a difference between saying, "I hear you" and showing, "I understand you."

Don't be the salesperson that simply nods their head and says yes, and then dives into their pitch. Instead, what you need to make sure is that truly understand the needs and concerns that your customers are bringing to you.

Everything that your customer shares with you is a golden nugget of information.

5:07 - If nothing else, do this to boost your sales

All it takes sometimes is remembering these small things that they tell you in every single one of your conversations with your customers.

If, for example, they tell you that they just grabbed lunch at Chipotle recently, you might want to consider getting them a Chipotle gift card as a small token of appreciation, or whenever you think about them, it's the next time that you're working with them.

6:04 - Two Big Takeaways to Remember:

1. Always remember to put your customer first and show it through your actions, as opposed to just your words. Talk less and listen more and aim to have that 60/40 split of them talking versus you talking.
2. Understand what drives your customer and align your style to match their style. Customers like to work with people that are similar to them. By mirroring their style and working with them in their particular style, they'll like you more and trust you more.

✍️  COMMENT BELOW:
How do you show your customers that you remember the little things?

Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn't learn in school to help take you from zero to self-starter.

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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.
4 سال پیش در تاریخ 1399/06/24 منتشر شده است.
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