Market segmentation effectiveness in hindi | requirements for effective segmentation PPT| Dr Swati |
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Effective market segmentation
Effective market segmentation
#marketing #segmentation
The market segmentation must be that much effective so the marketers can target their customers effectively and can develop communication programs to convert potential customers into real customers to earn more profit.
Important characteristics for effective segmentation are discussed below:
1. Accessible
2. Differentiable
3. Measurable
4. Substantial
5. Actionable
6. Identifiable
7. Responsiveness
Accessible:
The selection of media and it's coverage should be selected in such a way that the marketer can reach the target segment at the minimum cost and also can get the most effective results.
Product distribution facilities must be much strong that can reach the target customers on time. so that the product can be available to customers wherever and whenever they want.
Differentiable:
Each segment of the market must be different from each other in terms of its need and wants. Because each segment requires different marketing strategies.
Bike manufacturer can segment the market on the basis of usage. Some people buying bike for business use while others buying for the style.
Measurable:
The variables used for the segmentation of the markets must be measurable. With help of that marketer can able to find out whether the segment worth targeting or not.
a variable like purchasing power of potential customers.
Substantial:
A marketer should take enough care to see that each segment consists an adequate number of customers to target. It must be big enough to give economical benefits to marketer. If a product is manufactured for this segment, the company should be able to make more profit.
Example:
most manufacturer produces tools and equipment suitable for right handed persons because the manufacturer considered that the market for left handed persons was not substantial.
Actionable:
This variable should help marketers take fast actions to develop effective marketing programs to attract and server customers.
Identifiable:
The segment of customers must be clearly define that who is inside the segment and who is outside. So the marketer can able to identify the related customers to make the group for the segment.
example, customer who prefer formal cloths will stay in different segment then the segment for casual clothes.
Responsiveness:
Tha identified segment should respond to our marketing efforts. In order to have the desired response from that segment, we should be aware of their real buying habits and motives.
example, if the segment is defined as price-conscious, then it should react negative if increasing the price of product. If no, then the segment needs to be redefined.
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(Please Like, share and subscribe the channel)
(Press the bell 🔔 and select all of coming videos)
Thank you for watching.
#fundamentals
#segmentation
#drswati
#marketing
#marketingmanagement
#marketing #segmentation
The market segmentation must be that much effective so the marketers can target their customers effectively and can develop communication programs to convert potential customers into real customers to earn more profit.
Important characteristics for effective segmentation are discussed below:
1. Accessible
2. Differentiable
3. Measurable
4. Substantial
5. Actionable
6. Identifiable
7. Responsiveness
Accessible:
The selection of media and it's coverage should be selected in such a way that the marketer can reach the target segment at the minimum cost and also can get the most effective results.
Product distribution facilities must be much strong that can reach the target customers on time. so that the product can be available to customers wherever and whenever they want.
Differentiable:
Each segment of the market must be different from each other in terms of its need and wants. Because each segment requires different marketing strategies.
Bike manufacturer can segment the market on the basis of usage. Some people buying bike for business use while others buying for the style.
Measurable:
The variables used for the segmentation of the markets must be measurable. With help of that marketer can able to find out whether the segment worth targeting or not.
a variable like purchasing power of potential customers.
Substantial:
A marketer should take enough care to see that each segment consists an adequate number of customers to target. It must be big enough to give economical benefits to marketer. If a product is manufactured for this segment, the company should be able to make more profit.
Example:
most manufacturer produces tools and equipment suitable for right handed persons because the manufacturer considered that the market for left handed persons was not substantial.
Actionable:
This variable should help marketers take fast actions to develop effective marketing programs to attract and server customers.
Identifiable:
The segment of customers must be clearly define that who is inside the segment and who is outside. So the marketer can able to identify the related customers to make the group for the segment.
example, customer who prefer formal cloths will stay in different segment then the segment for casual clothes.
Responsiveness:
Tha identified segment should respond to our marketing efforts. In order to have the desired response from that segment, we should be aware of their real buying habits and motives.
example, if the segment is defined as price-conscious, then it should react negative if increasing the price of product. If no, then the segment needs to be redefined.
Thank you for watching
(Hit like, share and subscribe the channel.
Press the bell 🔔 and select all for coming videos)
______________________________________________
Fundamentals of marketing related videos link below:
Market segmentation meaning, definition and basis
Market segmentation objectives and ba...
Objectives of marketing management
Marketing management | objectives | स...
Scope of marketing management
Scope of marketing management (surpri...
Problems of marketing management in India
Problems of marketing management in I...
Importance of marketing management
Importance of Marketing management | ...
Difference between marketing management and sales management
Marketing management vs sales managem...
Marketing (lecture 1)
meaning nature concept and importance...
Marketing (lecture 2)
मार्केटिंग क्या है? | संपूर्ण ज्ञान |...
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Marketing concepts in hindi | secret ...
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Test marketing (Lecture 1) | hindi | ...
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Test marketing process in hindi (Lect...
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New product development process in hi...
Product pricing
Pricing of product in hindi | marketi...
(Please Like, share and subscribe the channel)
(Press the bell 🔔 and select all of coming videos)
Thank you for watching.
#fundamentals
#segmentation
#drswati
#marketing
#marketingmanagement
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