The BCG Matrix Explained - Portfolio Analysis (Growth-Share)
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The BCG Matrix Growth-Share is
The BCG Matrix Growth-Share is a tool used in corporate strategy for Portfolio Analysis. The Boston Consulting Group Matrix is a well-known tool for portfolio analysis. It is based on two variables: relative market share and the market growth rate. By combining these two variables into a matrix, a corporation can determine where investment and divestment should happen.
By understanding the BCG Matrix, you'll be able to see how each asset in a business's portfolio is contributing to growth, and which assets should be prioritized for growth. As a business owner or executive, using the BCG Matrix will help you make informed decisions about where to allocate your resources.
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Timestamps:
00:00 Intro
0:40 Strategic Planning
1:46 Business Portfolio
4:05 Strategic Business Unit
4:50 Growth Share Matrix
5:36 Stars
5:48 Cash Cows
8:13 Question Marks
9:47 Dogs
11:20 Long Term Strategies
The Marketing Mix is composed of the following steps:
● The BCG Matrix Growth-Share is a tool used in corporate strategy for Portfolio Analysis
● The Boston Consulting Group Matrix is based on two variables: relative market share and the market growth rate.
● The BCG Matrix will help you make informed decisions about where to allocate your resources.
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#marketingmix #themarketingmix #the4ps #marketing4ps #marketingstrategy
By understanding the BCG Matrix, you'll be able to see how each asset in a business's portfolio is contributing to growth, and which assets should be prioritized for growth. As a business owner or executive, using the BCG Matrix will help you make informed decisions about where to allocate your resources.
-- RESOURCES --
► Business Plan Template: https://payhip.com/b/9MkEg
► Business Dictionary: https://payhip.com/b/zLfx0
Buy me a Coffee to Support my Next Video
https://www.buymeacoffee.com/keepupedu
Timestamps:
00:00 Intro
0:40 Strategic Planning
1:46 Business Portfolio
4:05 Strategic Business Unit
4:50 Growth Share Matrix
5:36 Stars
5:48 Cash Cows
8:13 Question Marks
9:47 Dogs
11:20 Long Term Strategies
The Marketing Mix is composed of the following steps:
● The BCG Matrix Growth-Share is a tool used in corporate strategy for Portfolio Analysis
● The Boston Consulting Group Matrix is based on two variables: relative market share and the market growth rate.
● The BCG Matrix will help you make informed decisions about where to allocate your resources.
Mentioned Videos:
Swot Analysis: Facebook SWOT Analysis : How to Perfo...
Customer Needs Wants and Demands: Needs Wants Demands Explained | Princ...
The Entire Marketing Process: The Marketing Process 5 Steps Marketi...
More Corporate Communication Videos: Communication (PR) Basics
More Marketing Videos: Marketing Basics
-- SUBSCRIBE --
Subscribe:@keepupeducational
#marketingmix #themarketingmix #the4ps #marketing4ps #marketingstrategy
9 ماه پیش
در تاریخ 1402/07/18 منتشر شده
است.
822
بـار بازدید شده