Introducing retail media: What it is, and how it's helping brands grow

Forget proxy metrics like clicks and views. Let us introduce you to what’s predicted to be the third wave in digital advertising – retail media. Join us to dive into retail media, revealing how it can help you reach your most desired audience, measure real-world sales, and optimize your digital campaigns across the open internet: https://bit.ly/3JmOFWT

_______

The Resource Desk is a one-stop shop for insights, product news, and best practices designed to ignite inspiration and help you harness the power of The Trade Desk’s platform and drive impactful results for your business. Learn why you should adopt new products and strategies, along with actions you can take to get started today. Read more: https://bit.ly/3Na4y4p

_______

The Trade Desk is a media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters. Learn more: https://bit.ly/3jtU8y6