PRODUCT POSITIONING IN HINDI | Concept, Bases, Benefits with Examples | STP Marketing Management ppt

Sonu Singh - PPT wale
Sonu Singh - PPT wale
169.2 هزار بار بازدید - 3 سال پیش - #YouTubeTaughtMe MARKETING
#YouTubeTaughtMe

MARKETING MANAGEMENT LECTURE IN HINDI

( A VIDEO ON PRODUCT POSITIONING / MARKET POSITIONING / BRAND POSITIONING ) (STP Analysis)

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This video consists of the following:

1. Concept of Product positioning in hindi

2. Examples of positioning ( Head and Shoulders / Colgate / Bisleri )

3. Benefits of Positioning (Why is positioning important?)

4. Basis for positioning a brand / product
   i. Pricing-based positioning
   ii. Quality-based positioning
   iii. Differentiation-based positioning
   iv. Convenience-based positioning
   v. Characteristics-based positioning
   vi. Customer service
   vii. User group

5. Pricing-based positioning with example (supermarkets)

6. Quality-based positioning with example (Rolex / Apple)

7. Differentiation-based positioning with example (Tesla)

8. Convenience-based positioning with example (Paytm / Myntra)

9. Characteristics-based positioning with example (TATA, Mahindra, Honda, Hyundai, Suzuki)

10. Customer Service with example (Amazon / Flipkart)

11. User group with example (Johnson’s / Axe)








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