Top 3 B2B Buying Trends in 2022 | Sales & Marketing | Bain Study |

B2B Marketing Trends | Timestamps 👇
0:00 -  Intro
0:20 - B2B Trend 1. Buyers are Self Educating
1:28 - B2B Trend 2. Buying Committees
2:08 - B2B Bain Study
2:27 - B2B Personalised Marketing
3:15 - B2B Sales McKinsey Study
4:03 - Next Steps in B2B Journey

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B2B Buying Trends 2022
1. Buyer Self Education
2. Larger Buying Committee’s
According to a study by Bain Consultancy:

Buying committees are growing, with five or more people making up 50% of purchases.
For higher value purchases 75% of buying committees have five people or more, while 50% have eight people or more.
3. Personal Touch Still Matters
The good news for businesses is Customers are willing to spend more online with 15% of B2B decision makers willing to spend over $1 million online. But according to McKinsey, B2B customers are still saying the “personal touch matters”, they see it as a sense of how much the supplier values them.

B2B Marketing Trends
#B2B #Marketing #abm

extra sources;
https://www.gartner.co.uk/en/sales/in...
https://www.bigcommerce.co.uk/article...
https://userguiding.com/blog/b2b-stat...

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