Appsflyer explained | How to Track Your App Marketing Spend?
21.7 هزار بار بازدید -
2 سال پیش
-
Appsflyer is a Mobile App
Appsflyer is a Mobile App analytics and marketing software.
The platform was founded in 2011 and received initial funding from the Microsoft Ventures Accelerator program.
It is the “Source of Truth” for all in-app analytics and window into user app data.
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Need Help with Your Marketing?
Reach out to us at: https://mysocialgenie.com/
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Mobile attribution marketing is challenging, more difficult than web attribution marketing. Usually Ad platforms measure up to “App installs” only.
Appsflyer enables you to track and optimize the acquisition funnel. The platform integrates with numerous apps, so advertisers can perform comprehensive promotional campaigns. It allows you to accurately measure marketing while protecting customer privacy.
Used by TikTok, Disney, Shein, Square, Coinbase, Ebay (360 degree insight into user activity).
Built on AWS infrastructure so can scale to businesses of any size.
Ex. . Incremental lift testing makes it easy to make good choices for your marketing budget through accurate, unbiased insights into the true value of your marketing outcomes.
Enables you to Measure, Analyze and Engage users.
Google Partner, vital as many platforms aren’t.
partners with Apple and Google App stores.
The platform also helps with Deep Linking
Deep links are a type of link that send users directly to an app instead of a website or a store. They are used to send users straight to specific in-app locations, saving users the time and energy locating a particular page themselves – significantly improving the user experience
Ex. Android App Links are HTTP URLs that bring users directly to specific content in your Android app. Android App Links can drive more traffic to your app, help you discover which app content is used most, and make it easier for users to share and find content in an installed app.
---------------------------------------------------
Need Help with Your Marketing?
Reach out to us at: https://mysocialgenie.com/
#appsflyer #marketing #digital
The platform was founded in 2011 and received initial funding from the Microsoft Ventures Accelerator program.
It is the “Source of Truth” for all in-app analytics and window into user app data.
-------------------
Need Help with Your Marketing?
Reach out to us at: https://mysocialgenie.com/
-------------------------------------------
Mobile attribution marketing is challenging, more difficult than web attribution marketing. Usually Ad platforms measure up to “App installs” only.
Appsflyer enables you to track and optimize the acquisition funnel. The platform integrates with numerous apps, so advertisers can perform comprehensive promotional campaigns. It allows you to accurately measure marketing while protecting customer privacy.
Used by TikTok, Disney, Shein, Square, Coinbase, Ebay (360 degree insight into user activity).
Built on AWS infrastructure so can scale to businesses of any size.
Ex. . Incremental lift testing makes it easy to make good choices for your marketing budget through accurate, unbiased insights into the true value of your marketing outcomes.
Enables you to Measure, Analyze and Engage users.
Google Partner, vital as many platforms aren’t.
partners with Apple and Google App stores.
The platform also helps with Deep Linking
Deep links are a type of link that send users directly to an app instead of a website or a store. They are used to send users straight to specific in-app locations, saving users the time and energy locating a particular page themselves – significantly improving the user experience
Ex. Android App Links are HTTP URLs that bring users directly to specific content in your Android app. Android App Links can drive more traffic to your app, help you discover which app content is used most, and make it easier for users to share and find content in an installed app.
---------------------------------------------------
Need Help with Your Marketing?
Reach out to us at: https://mysocialgenie.com/
#appsflyer #marketing #digital
2 سال پیش
در تاریخ 1401/08/01 منتشر شده
است.
21,701
بـار بازدید شده