Recast Office Hours #1 - Variables to Include in an MMM

Recast's Office Hours are educational sessions where marketing-focused data scientists can get answers to their measurement questions from a group of experts.

Session #1 started with a discussion on which variables to include in an MMM and opened up for audience Q&A from there.

Office Hours are hosted by Recast Co-Founders Michael Kaminsky and Tom Vladeck every month.

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