Things to know in fashion influencer business

Fashion Brief
Fashion Brief
3.5 هزار بار بازدید - 3 سال پیش - Influencer marketing is one of
Influencer marketing is one of the most powerful marketing tools in fashion. Brands are leveraging various influencer mixes to achieve their goal of increasing brand awareness, and hopefully, turning them into sales revenue. Tiktok is definitely the new black as a social platform, but especially for luxury brands, cautious actions are necessary so that brand image would not be diluted. Moreover, many companies are still recovering from the financial struggle brought by the pandemic, influencer marketing has been put into scrutiny recently. What can both brands and influencers do to make the best out of cooperation?

#FashionInfluencer #InfluencerMarketing #TikTkostrategy

THINGS YOU NEED TO KNOW |

WHAT'S NEXT CONDE NAST?
How Condé Nast alter Vogue's content ...

CLUBHOUSE VS. LUXURY BRANDS
Clubhouse vs. Luxury | Can luxury bra...

00:00 Intro of the episode
00:43 Characteristics of various social platforms
01:53 TikTok dos and don'ts
04:16 Success case: e.l.f. beauty brand
05:43 Influencer shakeout
06:33 Facts for current influencer marketing
08:03 What makes a good influencer coop?
09:23 Product collaboration business model
11:13 Success case: Molly & Reese Blutstein x Nomasei
12:47 Summary of the episode
3 سال پیش در تاریخ 1400/07/13 منتشر شده است.
3,555 بـار بازدید شده
... بیشتر