Gender-based Marketing | How fashion brands leverage their gender strategy
2.8 هزار بار بازدید -
3 سال پیش
-
We see genders differently now.
We see genders differently now. Diversity is definitely the buzzword for many fashion brands. Due to the gender dynamic, brands that are only focusing on products for one gender start to develop new lines for different genders. However, it can also be risky for them as they might confuse their customers or even crowd out some of them. What should fashion brands do to avoid those risks to launch a new gender line?
#GenderfluidFashion #NewMasculinity
THINGS YOU NEED TO KNOW |
7 STEPS OF LUXURY BRAND BUILDING PROCESS
Luxury branding principles | 7 steps ...
LUXURY BRAND EXTENSIONS
How luxury brands do brand extensions...
00:00 Intro of the episode: Gender in marketing
00:51 Background of the rising gender issue
01:54 Considerations before launching a new line
02:24 Examples: Issey Miyake - IM Men/ Asket
04:47 Gender first or product first
05:38 Gender-based marketing
07:02 New definition of masculinity
09:45 Genderless products
10:59 Outro of the episode
#GenderfluidFashion #NewMasculinity
THINGS YOU NEED TO KNOW |
7 STEPS OF LUXURY BRAND BUILDING PROCESS
Luxury branding principles | 7 steps ...
LUXURY BRAND EXTENSIONS
How luxury brands do brand extensions...
00:00 Intro of the episode: Gender in marketing
00:51 Background of the rising gender issue
01:54 Considerations before launching a new line
02:24 Examples: Issey Miyake - IM Men/ Asket
04:47 Gender first or product first
05:38 Gender-based marketing
07:02 New definition of masculinity
09:45 Genderless products
10:59 Outro of the episode
3 سال پیش
در تاریخ 1400/06/19 منتشر شده
است.
2,893
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