TikTok for Brands with James Rothwell, Head of Marketing EMEA TikTok, interviewed by Jon Ratcliffe

In this Fireside Chat, Jon Ratcliffe speaks with James Rothwell, Head of Marketing EMEA for TikTok about a variety of topics including the future of marketing, getting audiences attention, how to utilise TikTok for brands and so much more! This inspiring conversation is part of a series brought to you by the London Business School Marketing & Strategy Club. James Rothwell is TikTok's EMEA Head of Marketing, leading a function that consists of Creative Lab, Media Strategy & Planning, Social & Editorial, Product & Creator marketing, and Research & Data Science. The 75 person team is based across London, Paris, Berlin, Milan, Madrid, Dubai and Cairo. Responsible for growing the TikTok brand, James and his team work tirelessly to insert TikTok into the cultural zeitgeist, drive product understanding and engagement, as well as supporting the growth of the creator community on and off the platform. James brings more than a decade's experience in both leadership and marketing roles and is based out of TikTok's London office. Prior to joining TikTok in July 2020, James held a number of senior marketing roles for brands in Asia including CMO of fintech startup BigPay, Director of Marketing for APAC at Netflix, and as Head of Social Marketing for Asia Pacific at Google. Jon Ratcliffe has a long relationship with the London Business School, having guest lectured and organised lecture series at LBS since 2009 Jon is also the founder and CEO of Engage Video Group, a fast growth data-driven video technology company. EVG has reached billions of people with their videos over the last 5 years made for companies like Nestle, Unilever and Coca Cola. Jon has delivered keynote speeches on the main Debussy stage at the Cannes Lions multiple times focused on the power of social media video Jon is also a Global Agenda Council Member for the WORLD ECONOMIC FORUM. Jon was previously Head of Advertising for Google and led YouTube sales in multiple markets around the world. Jon also worked at Google's head office in San Francisco in the GoogleX marketing team. This is Sergy Brin’s team where Jon was working on marketing of Google Glass . Until recently Jon Ratcliffe was also an advisor to the Nelson Mandela Center for Memory. #digitalmarketing #tiktok #tiktokmarketing #socialmediamarketing