STP- SEGMENTATION, TARGETING, AND POSITIONING

This video details the meaning of Segmentation, Targeting, and Positioning (STP) with suitable examples.

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OBJECTIVES OF MARKETING
OBJECTIVES OF MARKETING

MARKETING- MEANING OF CORE CONCEPTS
MARKETING- MEANING OF CORE CONCEPTS

SERVICE – NATURE & CHARACTERISTICS
SERVICE-  NATURE & CHARACTERISTICS

BRAND EQUITY
BRAND EQUITY

BRAND STRATEGY DECISIONS
BRAND STRATEGY DECISIONS

MARKETING MIX- 4Ps
4Ps of MARKETING MIX

PRODUCT- Meaning, Levels, and its' Classification
PRODUCT- Meaning, Levels, and its' Cl...

WHAT IS THE REAL MEANING OF MARKETING?
Video

FUNCTIONS OF MARKETING
FUNCTIONS OF MARKETING

MICRO ENVIRONMENT OF MARKETING
MICRO ENVIRONMENT OF MARKETING

MACRO ENVIRONMENT OF MARKETING PART 1
MACRO ENVIRONMENT OF MARKETING  PART 1

MACRO ENVIRONMENT OF MARKETING PART 2
MACRO ENVIRONMENT OF MARKETING PART  2

MARKET SEGMENTATION
MARKET SEGMENTATION

MARKET TARGETING
MARKET TARGETING

BRAND POSITIONING- PART-1
BRAND POSITIONING PART 1

BRAND POSITIONING- PART-2
BRAND POSITIONING_ PART_ 2

PRODUCT- WHAT COULD BE MARKETED?
PRODUCT_ WHAT COULD BE MARKETED?

INDIVIDUAL PRODUCT & SERVICE DECISIONS
PRODUCT & SERVICE DECISIONS

PRODUCT LINE & MIX DECISIONS
PRODUCT LINE & MIX DECISIONS

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