MARKETING- MEANING OF CORE CONCEPTS

This video details the meaning of the core concepts of marketing. The terms/concepts such as, needs, wants, demands, Customer value, Customer satisfaction, transactions, exchange, Marketing management, etc have been explained with suitable examples.

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Dr. SOUNDARARAJ JJ
@drsoundararajjj

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FUNCTIONS OF MARKETING
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MICRO ENVIRONMENT OF MARKETING
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MACRO ENVIRONMENT OF MARKETING PART 1
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MACRO ENVIRONMENT OF MARKETING PART 2
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MARKET SEGMENTATION
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MARKET TARGETING
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BRAND POSITIONING- PART-1
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BRAND POSITIONING- PART-2
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PRODUCT- WHAT COULD BE MARKETED?
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INDIVIDUAL PRODUCT & SERVICE DECISIONS
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PRODUCT LINE & MIX DECISIONS
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