Response Hierarchy Models | AIDA Model | Hierarchy-Effect Model (Marketing video 85)
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Response Hierarchy Models show the stages the consumers go through from the time they learn about the products of a brand to the time they purchase that product.
Response Hierarchy Models include three stages
- Cognitive Stage
- Affective Stage
- Behaviour Stage
AIDA Model
The AIDA Model depicts the four stages that exist from consumer awareness of a product to the time he makes that purchase.
- Attention
The consumer becomes aware of the product through advertisements
- Interest
The customer shows interest and understands the benefits of the product
- Desire
In the third stage, the customer is favourably disposed towards the product
- Action
In this final stage, he will take action and purchase the product
Hierarchy of Effect Model
In the Hierarchy of Effect Model the six stages are
- Awareness
In the Awareness stage, the customer is exposed to the product and he becomes aware
- Knowledge
The customers gain information about the product through various platforms like brochures, the internet
- Liking
The brands make sure that customers are liking the product
- Preference
The advertisers should highlight product USP so that the customers start preferring it over other brands
- Conviction
Distributing samples helps the consumer to become convinced about a product
- Purchase
The customer must have access to the product so that he can buy it easily
Innovation Adoption Model
- Awareness
The customer becomes aware of the product
- Interest
Product knowledge stimulates an interest in the product
- Evaluation
The customer attempts to understand and evaluate the product
- Trial
Interest customers take hold of samples for trial
- Adoption
The customer is satisfied and decides to purchase
Information Processing Model
- Presentation
The customer becomes aware of what he wants to satisfy his needs
- Attention
The customer pays attention to a product
- Comprehension
He compares a product with others and assesses whether it is what he needs
- Yielding
The customer decides what he needs
- Retention
The customer recollects product characteristics and benefits of the product
- Behaviour
The customer is satisfied and decides to purchase the product
This video is on Response Hierarchy Models and it has the following sub-topics.
Time Stamps
0:00 Introduction to Response Hierarchy Models
00:34 AIDA Model
02:31 Hierarchy of Effect Model
05:04 Innovation Adoption Model
05:46 Information Processing Model
Response Hierarchy Models show the stages the consumers go through from the time they learn about the products of a brand to the time they purchase that product.
Response Hierarchy Models include three stages
- Cognitive Stage
- Affective Stage
- Behaviour Stage
AIDA Model
The AIDA Model depicts the four stages that exist from consumer awareness of a product to the time he makes that purchase.
- Attention
The consumer becomes aware of the product through advertisements
- Interest
The customer shows interest and understands the benefits of the product
- Desire
In the third stage, the customer is favourably disposed towards the product
- Action
In this final stage, he will take action and purchase the product
Hierarchy of Effect Model
In the Hierarchy of Effect Model the six stages are
- Awareness
In the Awareness stage, the customer is exposed to the product and he becomes aware
- Knowledge
The customers gain information about the product through various platforms like brochures, the internet
- Liking
The brands make sure that customers are liking the product
- Preference
The advertisers should highlight product USP so that the customers start preferring it over other brands
- Conviction
Distributing samples helps the consumer to become convinced about a product
- Purchase
The customer must have access to the product so that he can buy it easily
Innovation Adoption Model
- Awareness
The customer becomes aware of the product
- Interest
Product knowledge stimulates an interest in the product
- Evaluation
The customer attempts to understand and evaluate the product
- Trial
Interest customers take hold of samples for trial
- Adoption
The customer is satisfied and decides to purchase
Information Processing Model
- Presentation
The customer becomes aware of what he wants to satisfy his needs
- Attention
The customer pays attention to a product
- Comprehension
He compares a product with others and assesses whether it is what he needs
- Yielding
The customer decides what he needs
- Retention
The customer recollects product characteristics and benefits of the product
- Behaviour
The customer is satisfied and decides to purchase the product
This video is on Response Hierarchy Models and it has the following sub-topics.
Time Stamps
0:00 Introduction to Response Hierarchy Models
00:34 AIDA Model
02:31 Hierarchy of Effect Model
05:04 Innovation Adoption Model
05:46 Information Processing Model
4 سال پیش
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