Create A Competitive Positioning Strategy (Process Framework)

Learn how to create a competitive positioning strategy for your brand with this 7-step process framework  

What Is Competitive Positioning? (Examples & Types):
What Is Competitive Positioning? (Exa...

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By the end of this video you’ll know how to create a competitive positioning strategy for your brand with this 7-step process framework.

First, we’ll answer the question “What is competitive positioning?” and why most business owners and entrepreneurs overlook it.

Then you’ll discover why developing a competitive position in the market is so important in influencing whether or not your target audience buys.

Next we’ll look at why decision making factors are so influential when it comes to and effective competitive positioning strategy and I’ll provide you with examples of high value buying decision factors.  

Then we’ll dive into the brand strategy process steps to develop and effective positioning strategy for your own brand or a clients.

0:00 Create A Competitive Positioning Strategy (Process Framework)
1:41 Why Is Competitive Positioning Important?
2:39 Decision-Making Factors Of Buying Decisions
3:19 How To Develop A Competitive Position
4:23 Step 1: Define Your Market Segments
5:11 Step 2: Uncover Your Market Demographics
5:50 Step 3: Uncover Your Market Psychographics  
6:32 Step 4: Develop & Refine Your Audience Avatar
7:09 Step 5: Research Your Competitors  
7:49 Step 6: Define Your Differentiation Strategy
8:28 Step 7: Craft Your Positioning Statement

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