6 Best Branding Strategies (For Unique Marketing)

Learn 6 of the best branding strategies you can use for unique marketing and differentiation for your brand.

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By the end of this video, you’ll be armed with 6 of the best branding strategies for unique marketing and differentiation in 2023 and beyond.

First, you’ll discover that brands use a variety of differentiation and positioning strategies from the innovative and disruptive to the simplistic and resounding.

You’ll also learn how these strategies simply provide meaning for the target customers as to why they should choose one brand over another.

Next, we’ll dive into all 6 unique branding strategies in marketing.

0:00 6 Best Branding Strategies (For Unique Marketing)
1:17 Strategy #1 Experiential Branding
3:10 Experiential Branding Example: WWF Stop Wildlife Trafficking
3:47 Strategy #2 Activist Branding
4:36 Brand Activism Example: Ben & Jerry
5:37 Strategy #3 Personality Branding
6:46 Personality Branding Example: Old Spice
7:48 Strategy #4 Distinctive Asset Branding
9:16 Asset Branding Example: Burberry
10:03 Strategy #5 Heritage Branding
10:54 Heritage Branding Example: Hermès
11:40 Strategy #6 Lifestyle Branding
12:40 Lifestyle Branding Example: Red Bull

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