3.Marketing Mix 4P's and 7P's of marketing |Free MBA|WoW Life science,OYO,Starbucks

In the video, we have covered the Marketing Mix(P's and P's of Marketing).
1. Marketing Mix:-"The set of controllable marketing tools – product, price, place, and promotion – that the firm blends to produce the response it wants in the target market." Kotler
Then we will switch over to 4P's of Marketing for Product
1. Product-Better enough so that they can pay.
2. Place -Distribution channel and reach
3. Price -Pricing proposition
4. Promotion- Brand affinity

Then we will switch over to 7P's of Marketing for service
1. Product-Better enough so that they can pay.
2. Place -Distribution channel and reach
3. Price -Pricing proposition
4. Promotion- Brand affinity
5. People-Behavior of Human  involved
6. Process -How to process are executed
7. Physical evidence -Servicescape

Assignment link:-
https://drive.google.com/file/d/1CJzi...

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Music credit:- Indian Walk - Nico Staf and Vishnu - Patrick Patrikios

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