MAR101 - Ch 1 - Marketing: Creating Customer Value and Engagement
18.4 هزار بار بازدید -
4 سال پیش
-
This lecture covers information for
This lecture covers information for college student starting an introduction or principals of marketing course. This would be the first lecture a college professor would give on day 1 of their course. This lecture covers items such as what is marketing, needs vs. wants, value vs. satisfaction, marketing orientations/philosophies, customer relationship management, and the digital age.
This is a lecture that my college students listen too, but I publish for all students who are studying marketing. I am not a professional video production person or actor, just a really good instructor. So, no fancy graphic or dancing animated characters and yes, I am sure I messed up a few words. But if you are in an on-line class that expect you to just read a textbook, this will help. Check out the entire course of lectures.
Please ignore Lecture Codes - those are only for my current students to provide they did listen to the lecture. And yes there are ads, you know what little money we make, but I spread them far apart.
This is a lecture that my college students listen too, but I publish for all students who are studying marketing. I am not a professional video production person or actor, just a really good instructor. So, no fancy graphic or dancing animated characters and yes, I am sure I messed up a few words. But if you are in an on-line class that expect you to just read a textbook, this will help. Check out the entire course of lectures.
Please ignore Lecture Codes - those are only for my current students to provide they did listen to the lecture. And yes there are ads, you know what little money we make, but I spread them far apart.
4 سال پیش
در تاریخ 1399/04/16 منتشر شده
است.
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