Why physical stores will benefit greatly from omnichannel strategies?

Why should retailers embrace omnichannel strategies for their physical stores?

In a recent podcast with Susanne Evans, VP Head of Stores at Tecovas, we explored the transformative impact of omnichannel strategies on physical retail.

Susanne highlighted that omnichannel strategies help in nurturing a connection with customers that goes beyond monetary transactions, thereby delivering an exceptional experience that online-only shopping may not offer.

She further emphasized how consistent and personalized interactions throughout the buying journey of the customer will make them more likely to come back to the store. This lays the foundation for a successful run in retail.

Check out the full podcast to learn more! https://hubs.la/Q02F-S0q0