Does a physical store increase the online sales of a region?

Does a physical store increase online sales in a region?

In our recent podcast, Jeff Fisher, VP of Retail at Blenders Eyewear, highlighted that opening a store in a specific region not only enhances the showroom experience but also boosts online sales from that area.

This phenomenon underscores the significant role physical stores play in increasing brand visibility and credibility locally. Despite the dominance of e-commerce, the majority of eyewear sales still occur in physical stores, illustrating the enduring relevance of offline shopping.

For brands like Blenders, which are primarily e-commerce-driven, physical retail not only complements but also enhances their overall sales strategy.

Discover more insights from the full podcast with Jeff Fisher! https://hubs.la/Q02F-_SL0