BBARiL 3rd Year Induction Session | IGNOU | RAI | Syllabus | Kishan Kanaujia

The video provides an overview of 3rd year classes for 3rd-year Retail Management students, focusing on the curriculum for the fifth and sixth semesters. In Semester V, students will study

1. Retail Consumer Behaviour  (BRLP-111) with 6 credits, which focuses on understanding consumer behaviour in retail settings.

2. Buying and Merchandising-II (BRL-112), worth 4 credits, covers advanced concepts in inventory management and pricing strategies.

3. Business Ethics (BRL-113), also 4 credits, addresses ethical issues in business and corporate social responsibility.

4. Visual Merchandising & Store Planning (BRL-114) offers 4 credits and teaches the principles of effective store layout and visual merchandising. Additionally,

5. Entrepreneurship (BCOS-185) provides 4 credits and explores the fundamentals of starting and managing a new business.

In Semester VI, students will take

6. E-Commerce (BCOS-184) with 4 credits, focusing on online retail strategies and digital marketing.

7. Retail Supply Chain Management (BRL-115), worth 6 credits, examines the components of retail supply chains and emphasises efficiency.

8. Finally, On the Job Training, Workbook and Viva-Voce (BRLP-103) combines practical training with theoretical learning, assessed through a workbook and viva-voce examination, and carries 12 credits.

The total credits for the year amount to 44, preparing students with comprehensive knowledge and skills for a career in retail management.

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