Services Marketing Triangle.

Course Instructor Name: Mr. Basavaraj Girimallanavar
Assistant Professor- MBA, Cambridge Institute of Technology.
This video is created for academic purpose and the content of the video is prepared from reference book: Services Marketing – Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit (Fourth Edition), McGraw Hill Companies.
Due to unprecedent situation of Covid-19, on campus classes are not being held. Therefore, this video lecture is recorded to support students in learning and comprehending the concepts easily for the course 18MBAMM303 - Services Marketing (VTU- MBA Syllabus) in MBA 3rd semester
This Video is about Services Marketing Triangle.
18MBAMM303 Services Marketing (VTU-MBA SYLLABUS).

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