CH - 13 | PART 8 | LINE STRETCHING || LINE FILLING || HPSC PGT COMMERCE 2023, IBPS SO, NET COMMERCE

HERE IN THIS VIDEO WE WILL DISCUSS THE CH 13 OF PHILIP KOTLER MARKETING. TOPICS COVERED HERE ARE :
- METHODS OF LENGTHENS PRODUCT LINE
A)  LINE STRETCHING : 1. DOWN MARKET STRETCH
                                        2. UP MARKET STRETCH
                                        3. TWO WAY STRETCH
- B) LINE FILLING

• #education
• #product_line_analysis
• #ways_of_lengthening_product_line
• #methods_of_increasing_product_line_length
• #decision_about_product_line_length
• #methods_of_lengthens_product_line
• #meaning_of_line_stretching
• #down_market_stretch
• #up_market_stretch
• #two_way_stretch
• #meaning_ofline_filling
• #hpsc_pgt_commerce_mains_complete_syllabus
• #htet_pgt_commerce_2023_full_syllabus
• #marketing_for_ibps_so_exam
• #marketing_for_net_commerce_2023
• #philip_kotler_marketing
• #ibps_so_full_syllabus