CH 14 || PART - 1|| DESIGNING AND MANAGING SERVICES || IBPS SO EXAM, NET COMMERCE, HTET PGT , HPSC

HERE IN THIS VIDEO WE WILL DISCUSS THE CHAPTER 14 OF MARKETING  FROM PHILIP KOTLER . TOPICS COVERED IN THIS VIDEO ARE:-
- INTRODUCTION ABOUT SERVICE INDUSTRIES
-SERVICE INDUSTRIES IN DIFFERENT SECTORS
- MEANING OF SERVICE
- CATEGORIES OF SERVICE MIX :-
1. A PURE TANGIBLE GOOD
2. A TANGIBLE GOOD WITH ACCOMPANYING SERVICES
3. A HYBRID
4. A MAJOR SERVICE ACCOMPANYING MINOR GOODS
5. A PURE SERVICE
- DISTINCTIONS OF SERVICES
- TYPES OF SERVICES

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• #types_of_services