Importance of Segmentation in Marketing || Marketing Management

In this video, we explore the crucial role of segmentation in marketing. Segmentation is the process of dividing a broad target audience into smaller, more specific groups based on shared characteristics. By doing so, marketers can tailor their messaging and offerings to better meet the unique needs and preferences of each segment, leading to more effective campaigns and higher customer engagement. We'll discuss the different types of segmentation, its benefits, and how it can be used to create more personalized and targeted marketing strategies. Whether you're a marketer or just interested in understanding the fundamentals of marketing, this video is for you!

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